New roles at the HFMA

New look, new roles. HFMA AGM showcases brand update and organisational changes.

Supporting manufacturers and suppliers of natural products for nearly 60 years, the HFMA has always been at the centre of the natural products industry. It continues to grow and develop, strengthening its ability to support, advise and protect member companies now and in the future.

The HFMA annual members’ meeting presented the perfect opportunity to update members on personnel changes and to announce the new ‘look and feel’ HFMA branding.

Speaking of internal promotions within the HFMA team, Graham Keen, Executive Director announced the creation of two news roles to further support members and to enhance the services that the HFMA can offer. Dr Katie Burren has been made Director of Technical & Regulatory Affairs and Esther Mills-Roberts is now Director of Communications.

Graham comments, “The HFMA is in really good shape, with membership numbers at a record high, our team busier than ever and an appreciation of the work we do within industry more apparent than ever. It was important to start planning for succession, and with this in mind, we are delighted to promote both Katie and Esther, who I know share my passion for this great industry, and who can carry on the great work of the HFMA.”

Dr Katie Burren said, “I’m truly delighted to be offered this promotion and I’m looking forward to getting stuck into the minefield of Technical and Regulatory matters that affect our industry. I’d like to acknowledge my colleagues for their invaluable knowledge, help and support these last few years.”

Esther said, Esther said, “It is an honour and a privilege to accept my new role as Director of Communications. We work tirelessly behind the scenes monitoring media messaging and keeping up to date with industry news, plus reaching out to the Media, industry influencers, practitioners, and member communications teams. I look forward to developing these areas in the years ahead”.

A new look and feel to the HFMA branding has also been released. The updated logo and tag line demonstrate the clear and precise approach the HFMA takes and emphasises the core pillars of the organisation, more succinctly describing who we are, and what we do. The HFMA is ‘The Voice of UK Natural Health’ with the key pillars of ‘leading, supporting and promoting’ its members and the industry as a whole.

The new branding will feature across all HFMA activity and assets from 16th June 2022. The website has also been refreshed and updated to enable greater accessibility and ease of to both members and interested parties.

These positive changes ensure that members are continually supported and kept informed of the issues that affect our industry and well as maintaining our position with outside agencies including Government bodies and other trade associations.

R Graham Keen, Executive Director HFMA; Esther Mills-Roberts, Director of Communications; Katie Burren, Director of Technical and Regulatory Affairs; Steve Mann, Chairman, HFMA.

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