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The Code of Advertising Practice was established as a focus for industry self-regulation in terms of product advertising and promotional standards. It sets out the regulatory framework for specialist health products.
The Code is administered by the COPY • LABELLING • EDUCATION • ADVERTISING • REGULATION (CLEAR CHECK™) of the HFMA.
Compliance with this Advertising Code in spirit, as well as in principle, is a condition of HFMA membership. You can view an abridged verson of the Code here: Code of Advertising Practice (Abridged Edition)
The Code of Advertising Practice (Botanicals) is comprehensive Code that sets out to help business operators, whether small or large, to understand and ensure that the appropriate quality standards are applied throughout the supply chain to the products for which they are responsible.
Health Food Manufacturers’ Association
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HFMA is a proud founder member of its European federation, EHPM. Comprising national trade associations from 14 EU member states, EHPM acts as the HFMA’s eyes and ears in Brussels, which is crucial in this post- Brexit environment. HFMA officials currently hold the positions of Vice-Chair of the federation and Vice-Chair of EHPM’s Botanicals and Communications working groups.
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