About Us

Our Mission

  • To be the authoritative and responsible voice for the UK natural products industry.
  • To promote and protect the general interests of members and of the natural health products industry.
  • To influence legislators, regulators and key opinion formers to promote the maximum freedom of choice and access to safe, high quality natural health products.
  • To promote high standards of product manufacture and presentation to ensure consumer safety, responsible and informative communications and compliance with applicable legislation.

Our Background

The HFMA is a not-for-profit, but financially sound, organisation that was founded in 1965 to represent the interests of manufacturers and suppliers of specialist health products in the UK. It is the authoritative and responsible voice for the UK natural products industry and its members play a crucial role in helping to improve public health. Our c. 150 member companies, approximately 75% of which are SMEs, include many suppliers of specialist food supplements and health foods. The HFMA works effectively to represent the interests of the industry at all levels of the legislative, regulatory and Parliamentary process, and works proactively with other industry associations to achieve this aim.

Subscriptions are fair, based on turnover, and the organisation is fully-democratic. Each full member has one vote, regardless of size, and can stand for Council. The HFMA supplies sound information and advice to members, and promotes positive communications and public relations, training and education and the highest quality standards of products and services.

The HFMA operates three long-standing codes of practice – for GMP, Labelling & Advertising and Upper Safe Levels for Supplements – to ensure that member companies adhere to high standards and offer good quality, safe products to UK consumers. As such, we welcome proportionate and clear legislation designed to ensure that consumer choice is informed by responsible and accurate information. The HFMA’s Code of Advertising Practice was formed in 1978, and the first label and advertising advisory service in 1998. The Code sets out the regulatory framework for specialist health products, and is administered by the HFMA’s Primary Authority-accredited CLEAR CHECK™ service.

Our History

The HFMA was created in 1965 and so has been the Voice of the Natural Health Industry for over 50 years.

Our Relationships

The HFMA is a member of, partners with or works closely alongside a large number of industry stakeholders.

Representing Our Members & Industry

Much of the legislation relating to food supplements, herbal remedies and other natural health products now originates from the European Union. Intended to bring beneficial market harmonisation, such legislation often threatens disproportionate regulation and restriction of consumer choice and information.

It is the HFMA’s role to influence legislators, regulators and key opinion formers in maximising freedom of choice and access to safe, high quality natural health products and, in this task, we have become by far the most active Member State trade association in the EU.

The HFMA takes the lead in representing the views of the natural health products industry to key decision makers and influencers in both the UK and Europe. We have regular briefing and discussion meetings with the UK Government; MPs from all political parties; regulatory and enforcement agencies like the FSA (Food Standards Agency), MHRA (Medicines and Healthcare products Regulatory Agency), Defra (Department for Environment, Food and Rural Affairs), RD (Regulatory Delivery) the European Commission, MEPs and EFSA (European Food Safety Authority).

The HFMA is proactively working on behalf of its members to achieve the best possible outcome from Brexit, and is thinking hard about what opportunities may exist for members. It is an active participant in the Defra/FDF Brexit Roundtable initiative, and is working closely with other sector groups.

The recent HFMA Brexit seminar brought together a number of key speakers , including three officials from the Department for Exiting the EU (DExEU), the Department for International Trade (DIT) and Defra, which is leading on Brexit for the UK food and drink industry. We also work closely with Rosie Cooper MP, recently re-elected to the Health Select Committee, and Chair of the ‘Micronutrients and Health’ All-Party Parliamentary Group, for which the HFMA provides the Secretariat.

Careful planning helps us achieve our goals in the most effective way. In addition to our meetings and briefings, our issues often attract influential Parliamentary Questions, Motions, Adjournment Debates and lobbying by MPs and Peers and, in Europe, by MEPs. Where necessary, we seek expert legal advice and action or canvass media support. And we often work in tandem with other organisations – trade and consumer – that share complementary objectives.

In this way, the HFMA is truly The Voice of the Natural Health Industry.

Who’s Who in the HFMA

Members of the HFMA have access to a gold-standard network for help and advice that is always on-hand to provide invaluable feedback in response to their queries.


The HFMA staff are available Monday to Friday 9am to 5pm. The Vice President and Executive Director can be contacted via the HFMA office.

The Health Food Manufacturers’ Association
1 Wolsey Road, East Molesey, Surrey KT8 9EL
Tel: +44 (0)20 8481 7100
Fax: +44 (0)20 8481 7101
e-mail: hfma@hfma.co.uk or CLEARCHECK@hfma.co.uk

You can download the HFMA’s Council and Advisers as a pdf here

Executive Director
Graham Keen

Proposes and implements HFMA policy, coordinates Council, Council committees and Working Group activities, manages HFMA Secretariat and represents HFMA at key meetings with Regulators and Parliamentarians.

Office Manager
Claire  Morrissey

Coordinate administration and communications internally and externally, with other industry stakeholders and HFMA member companies. Manage the Secretariat of the Micronutrients and Health All-Party Parliamentary Group.

Office Assistant
Denise Penfold

Assists and supports in the day-to-day running of the main HFMA office and answering first-line calls. Supports the HFMA’s Working Groups and assists with any new members to HFMA.

Company Secretary
Mark Blackwell

HFMA’s Company Secretary (MHR).


CLEAR CHECK is responsible for administering the HFMA’s Code of Advertising Practice

Provide advice on regulatory issues, product labelling and advertising to member and non-member companies – for more information see here.

Regulatory Adviser/Code Administrator:
Gwyneth Massey

Regulatory Adviser/Code Administrator:
Katie Burren

David Kay HFMA

Regulatory Advisor/Code Administrator:
David Kay

James Connell HFMA Clearcheck

Regulatory Advisor/Code Administrator:
James Connell

HFMA Comms

HFMA Comms is responsible for external communication and all aspects of social media.

Communications Manager:
Esther Mills-Roberts

theresa cutts hfma

Marketing Consultant:
Theresa Cutts


Political & Public Affairs
Advice on influencing UK & EU legislative and regulatory issues from a political perspective
Cicero/AMO: Mr Simon Fitzpatrick, Account Director

Scientific Adviser
Advises on scientific issues relating to specialist health foods and food supplements
Rank Nutrition: Dr Michele Sadler

Technical Adviser
Advises on technical issues relating to products, processing, distribution and relevant legislation
Berryman Food Science Ltd: Prof Paul Berryman

Public Relations
Advises on all aspects of proactive and defensive communications with members and the UK media
ROAD Communications: Beth Lowes, Digital PR and Communications specialising in health and wellbeing


Member companies are elected to Council for a period of two years and, by rotation, half of them are elected annually. Their nominated representatives volunteer considerable time to attending Council meetings that determine HFMA policy and strategy. Council officers (Chair and Treasurer) are elected annually by the Council, and the President and Vice-President, who do not have voting rights, are elected annually by members at the AGM.

Nelsons – Steve Mann (Chair)

Natural Trade Brokers – Tom Moses (Treasurer)

ADM Protexin – Aileen Green

Biocare – Emma Ellis

Vitabiotics – Robert Taylor

G R Lanes Health – Janet Groves

Lehvoss UK/Gee Lawson – Julian Domszy

Holland & Barrett International – Sukh Gill

Lamberts Healthcare – John Todd

MPL Marketing – Martin Last

Bountiful Company – Raj Dhaliwal

Eurocaps – Brett Tomlin

President: Penny Viner (pennyviner@btconnect.com)
Advises on specific regulatory and policy issues, particularly relating to herbals and botanicals, and Chairs the pan-industry UK Herbal Forum.

Vice-President: Robert Taylor (Vitabiotics)

Membership list

PRODUCT CATEGORIES (Membership list)

Manufacturing Marketing Contract
Aromatherapy A1 A2 A3
Foods B1 B2 B3
Drinks C1 C2 C3
Confectionery D1 D2 D3
Special Diets E1 E2 E3
Sports Nutrition F1 F2 F3
Food Supplements G1 G2 G3
Complementary Medicines H1 H2 H3
Cosmetics and Toiletries J1 J2 J3
Publishing K1 K2 K3
Wholesaling L1 L2 L3
Raw Materials M1 M2 M3

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