NEWS: Join our team of Regulatory Advisors

Would you like to be part of our CLEAR CHECK team?
Now’s your chance…

The purpose: to bring high quality regulatory advice to the natural health industry

The person: If you can bring clear, concise and accurate advice, in a face-paced role, supported by a fantastic team, we’d love to hear from you.

For job description here. Please email with your CV to apply.

Latest News

We are recruiting!  PR OFFICER

We’re looking for an experienced PR Officer to work within our Communications team.

Promoting the vision and values of the HFMA, you will increase awareness of our trade association and implement effective PR strategies to engage the media, members, stakeholders and partners.

For more info click here

WINNERS! Best Lobbying Campaign or Advancement of a Cause During Covid-19 Silver.

Congratulations are due to everyone within the HFMA team who has worked tirelessly over the past 18 months. Together, we have supported our members, retailers and consumers during Covid-19, and it’s truly wonderful that this has been formally recognised. We are proud of the quick action taken by the HFMA to ensure ‘critical’ status for the health food retailing sector, and ‘key worker’ status for member company employees throughout the pandemic.
We also launched our first direct-to-consumer campaign, ‘HealthyDoesIt’.

A heartfelt thank you to all involved.

hfma award

Identifying Post-Brexit opportunities – being ready with strategic alignments

Having our ‘fingers on the pulse’ of the needs of our members is vital to the work of the HFMA, as is speaking out with the strength of our collective voice. When scoping the impact of Brexit on our member companies, we were determined to identify realistic, but ambitious, opportunities within the new UK regulatory framework – we call these the ‘Brexit Dividend’:

Our HFMA post-Brexit ‘manifesto’, published in 2020, set out 5 Brexit Dividend objectives:

  1. Recognition of national characteristics
  2. Ending legislation harmonisation solely for harmonisation’s sake
  3. Enhancing consumer choice
  4. Proportionate regulation
  5. Encouraging innovation


Having this is place, with our clear strategy established, we warmly welcomed the recent Report of the Taskforce on Innovation, Growth and Regulatory Reform (TIGRR). This outlined how the regulatory approach in the UK needed to be both proportionate and bespoke, and tailored more specifically to our national needs. Knowing that there is clearly a significant degree of overlap between our own objectives and the principles set out in the TIGRR Report, we were therefore pleased that the Department for Business, Energy and Industrial Strategy (BEIS) took the TIGRR proposals out for further consultation.

You can see our response to the consultation here. As the process develops, we will work with Government to ensure that there is a regulatory regime for UK health foods that maximises the potential of this key sector, and our nation’s wider public health objectives. If you would like to know more, please contact our communications team:

As the authoritative voice of the natural health industry, the HFMA supports the interests of its members with legislators and regulators; promotes industry best practice for product quality and safety; and provides responsible information for consumers.

Our member companies market specialist health products, which encompass a wide variety of sectors including:

  • Vitamin and mineral supplements
  • Herbal and botanical products
  • Sports Nutrition products
  • Foods for Special Medical Purposes
  • Functional foods
  • Health foods
  • Natural remedies
  • Vegetarian/vegan foods
  • Organic foods
  • Homeopathic and aromatherapy products

Become a member and enjoy exclusive benefits

There has never been a more important time to protect and promote your interests, and those of the industry.

About the HFMA

The HFMA is a not-for-profit, but financially sound, organisation that was founded in 1965 to represent the interests of manufacturers and suppliers of specialist health products in the UK. Our c.150 member companies include many suppliers of specialist food supplements and health foods.

Subscriptions are fair, based on sales, and the organisation is fully-democratic. Each full member has one vote, regardless of size, and is welcome to stand for Council.

The HFMA operates long-standing Codes of Practice to ensure that member companies adhere to high standards and offer good quality and safe products to UK consumers. As such, we welcome proportionate and clear legislation designed to ensure that consumer choice is informed by responsible and accurate information.

The HFMA supplies sound information and advice to both member and non-member companies, and promotes positive communications and public relations, training and education and the highest quality standards of products and services.

The HFMA’s Code of Advertising Practice was formed in 1978, and the first label and advertising advisory service in 1998. The Code sets out the regulatory framework for specialist health products, and is administered by the HFMA’s Primary Authority-accredited CLEAR CHECK service.

A second Primary Authority-accredited Code, for the maintencnce of quality throughout the botanicals supply chain, is now in place.

HFMA Event videos

Latest Health of the Nation Survey 2021

2021 AGM Highlights

2021 Award of Honour

2021 Health Journalist of the Year

Micronutrients and Health APPG

The HFMA manages the Secretariat for this Parliamentary group, which aims to help form strategies in Parliament around the vital role of micronutrients (vitamins and minerals) in helping people to be healthier.

The group has already held nine successful meetings on the subjects of Pre-Conception Nutrition, Improving Teenage Nutrition, The Global Burden of Chronic Disease, Nutrition and Healthy Ageing of the Brain and Nutrition, Immunity in older people, Cardiovascular Health, Potential Healthcare Cost Savings from Food Supplements, Fortification of Flour with Folic Acid and Iron Status in Young Women.

In the current post-pandemic and post-Brexit environments, and all of the challenges those bring, it will be more important than ever for our members’ interests to have a voice in Westminster.

Our Primary Authority Coordinated Partnership

Primary Authority (PA) is a statutory scheme which enables a business to form a legally recognised partnership with a single local authority.The scheme been extended to allow for co-ordinating of partnerships between businesses that have common regulatory issues, such as members of Trade Associations like the HFMA.

HFMA member companies can enjoy the benefits of this arrangement at no additional cost, and the PA partnership enables us to seek Assured Advice for our members on issues of potentially problematic significance and, as part of an appropriate due diligence defence, a company is able to rely on the advice provided by its PA.

Currently there are 103,400 businesses in the UK benefitting from Primary Authority partnerships, and of this 100,183 are in Coordinated partnerships like the one that HFMA members enjoy.

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