There has never been a more important time to protect and promote your interests, and those of the industry. Join the HFMA and see the benefits that membership brings.
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HFMA Mission

As the authoritative voice of the natural health industry, the HFMA supports the interests of its members with legislators and regulators; promotes industry best practice for product quality and safety; and provides responsible information for consumers.

HFMA Provides


  • Bulletins: Frequent e-mail and postal alerts direct to your business.
  • Website: Up-to-the minute password-protected Members’ Section.
  • Meetings: Special Interest Group meetings for first-hand expert comment.

Education & Advice:

  • Events: A regular programme of practical, educational events.
  • CLEAR CHECK™: Hundreds of companies each year take specialist, and highly cost-effective, advice from HFMA’s COPY • LABELLING • EDUCATION •  ADVERTISING • REGULATION (CLEAR CHECK™).


  • Regular dialogue, negotiation and the building of strong relationships with:
    - UK Legislators: Government, MPs
    - EU Legislators: EU Commission; MEPs
    - Regulators: FSA, MHRA, DoH, BERR, EFSA (European Food Safety Authority)
    - Enforcement agencies: LACORS (Local Authorities Coordinators of Regulatory Services); CAP/ASA
  • Initiatives: other well-considered initiatives – legal opinions, legal action, public petitions etc are used to achieve industry objectives.


  • Expert Advice: HFMA Advisers, Secretariat and CLEAR CHECK™provide expert advice on a myriad of issues.
  • Business Assistance: Highly cost-effective business insurance services are available exclusively to HFMA Members.


  • The HFMA operates three widely-respected Codes of Practice – for Advertising; Good Manufacturing Practice; and Upper Safe Levels – as well as exclusive HFMA Product Standards (Aloe vera, Propolis).

HFMA Resources:

  • Advisers: renowned Political and Public Affairs, Scientific and Technical Advisers supplement the HFMA’s in-house expertise.
  • PR: A specialist Agency and Expert Panel assist with national media.
  • Partnerships: The HFMA has membership or partnership arrangements with the UK Herbal Forum, ESSNA (European Specialist Sports Nutrition Alliance); FPB (Forum of Private Business).
  • International: The HFMA is an active member of the European Association – EHPM – and of IADSA (International Alliance of Dietary/Food Supplement Associations).
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