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HFMA Mission

As the authoritative voice of the natural health industry, the HFMA supports the interests of its members with legislators and regulators; promotes industry best practice for product quality and safety; and provides responsible information for consumers.

Adverse Event Reporting (AER)

The HFMA encourages all of its members to adopt an Adverse Event Reporting (AER) system with longer-term intention of this being a condition of membership in the future.  AER software is free to all HFMA members.

The Food Supplement industry, including many HFMA member companies, is faced with ever increasing demands for proof of safety of its products and ingredients. The lack of Adverse Reactions/Events from consumers of a product does not necessarily prove their safety. However when absence can be proved by a comprehensive and responsibly run adverse event recording and assessment system, the data are recognised by the appropriate competent authorities.

In the very unlikely event of a ‘serious’ safety problem with one of their products, companies using an AER system will be able to analyse the potential cause and with assistance from the HFMA, take swift and effective action to prevent further serious adverse reactions in the market place.

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